Fraud Intelligence Limited

Brand identity, web application design, website, and visual communications for a joint venture bringing telecom companies together to share fraud intelligence on-chain.

Context

Telecom fraud is a massive, growing, and deeply fragmented problem. The fundamental challenge isn't detection technology. It's that the industry doesn't share what it knows. Telcos, vendors, carriers, and regulators all hold pieces of the fraud puzzle, but there's no trusted, neutral platform for pooling that intelligence.

Fraud Intelligence Limited (FIL) was created to solve exactly this. A joint venture between Soramitsu and Orillion Solutions, FIL operates the Fraud Intelligence Blockchain — a platform where telecom companies share known or suspected fraud data in real-time, earning tokens for contributions that can be spent to access intelligence shared by others. Zero cost to join. Value derived from participation.

Trusted members already include Vodafone, Telia, MTN, Latro, and Six Degrees, and FIL is a proud member of One Consortium, a global initiative uniting the communications industry against illegal voice calls and messages.

My Role

This was CDO-scope work — high-level design leadership rather than hands-on pixel work. The product's success depended on getting the fundamentals right: a functional, trustworthy web application, a credible brand identity, and clear communications that could resonate with enterprise telecom decision-makers.

Web application: design system in action

The FIL web application was built using the multi-brand, multi-product design system our team had developed through years of work on Polkaswap, SORA, and various enterprise projects. This was a direct payoff of our investment in modular design systems — my team was able to build out the complete application screens efficiently and consistently, because the component library, interaction patterns, and visual foundations were already proven.

Brand identity: from white-label to joint venture

I briefed and delegated the brand creation to my senior brand designer, who developed a distinctive visual identity. The logo, a geometric cross-hatch pattern suggesting global interconnected networks and security — works across both digital and print contexts. Paired with a set of ultra minimalistic stylized and refined line art icons. The brand system is deliberately restrained: a red and black palette that conveys authority and seriousness, paired with a custom display typeface with a pixelated, data-driven character.

Impact

Reflections

FIL is a useful case study in how design leadership works at scale. This wasn't a project that needed me in Figma. It needed clear direction, the right people, a mature design system, and the judgment to know when to step in and when to let the team run.

Key takeaways: Design systems are infrastructure. Enterprise design is a different discipline — the FIL users don't want delight, they want reliability, clarity, and speed. And brand creates permission, before FIL had a brand, it was an internal tool. The moment it had a logo, website, and public identity, it became a company that Vodafone could partner with.